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How NOT to Write a Cover Letter

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6. Using the Same Cover Letter for Every Job and Company

Employers see so many cover letters that it’s easy for them to tell when you’re using a one-size-fits-all approach. When I worked for a government agency and was trying to hire someone, so many of the cover letters mentioned how the candidate’s skills would suit my “company’s” needs. The problem was I didn’t work for a “company.” Replacing the name of the employer is just not enough.

If you haven’t addressed the employer’s specific concerns, they’ll conclude you don’t care about this particular job.

It’s time-consuming but worthwhile to customize each letter for the specific job and employer. (And that means more than CTRL+F or Replace All)

#7: Not Sending a Real Cover Letter

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