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Keeping Your Online Identity Professional

Keeping Your Online Identity Professional

Renee Weisman | AdminSecret

Start building the right image


If you are in a field where you regularly publish, establish yourself with a professional society that allows its papers to be searched online. If not, join an online community (like Excelle!) and write book or article reviews.

Join a reputable blog and write about topics related to your field of expertise.

Start a blog (There are many sites which provide “free” blogging services but if you take it on, it is a large time commitment to do well).

Comment on this article or other AdminSecret offerings.

Check the online websites of professional organizations to which you belong and write an article (or review someone else’s article).

Join an organization that is active online and get on their board.

Write a book review for Amazon or other booksellers in your field of expertise.

All of these can provide positive search opportunities.

Get your professional information online

Join LinkedIn or ZoomInfo or another online business networking group. (Do be sure it is a legitimate site and NEVER give personal information like your birthday or social security number).

You can also create a Google profile. (And, of course, you should put your profile on AdminSecret) Spend time crafting this profile to make sure it projects you in that positive and professional manner. Remember it is your business bio and should not be full of personal information. Take as much care with the profile as you would if you were sending out a resume to that “ideal” job. Many people will only read the title and summary, so make them dazzle.

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