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Keeping Your Online Identity Professional

Keeping Your Online Identity Professional

Renee Weisman | AdminSecret

Ask people who respect your work to recommend you. Join some of the groups these networking sites offer that match your field of expertise, and write meaningful comments or articles there.

You can even post articles you’ve read and think will help others. Keep these professional, business-related, and current.

If you have a common name, an enormous number of entries will appear with any search. You might want to get into the habit of using your middle initial in all your writing and business documentation. Also, if you have your photo on your profiles, it helps searchers know which “John T. Smith” is you.

What about Facebook, MySpace, Twitter and other “friend” creating sites?

Here is it still important to remember whatever you post may be read by a potential customer or employer. Always stay professional and limit your comments to appropriate interactions. If you are Twittering too much or writing silly information on Facebook, you will make others wonder if you do any work during the day.

I always ask myself before I post: Would I be upset if this somehow got into my employer’s hands, was printed in the newspaper, or if my Mom read it? If the answer if yes, hit the delete key!

If you own your business or are part of an organization, create a business Facebook or MySpace page or group. You can post events and invite others to attend. People can become fans of your group. I have just started to explore Twitter. It can be a powerful link to people but only if you have a conversation worth following. Choose people who are in your field or have common interests to “follow” and they will likely follow you back.

Next Page: Get Your Website Off the Ground >>

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