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Bachelor of Arts, Marketing

Bachelor of Arts, Marketing

Do you have a creative knack? So you like to come up with exciting, cutting-edge ways to catch people’s attention? Have you ever been curious about why people make the purchasing decisions they do? Then marketing is right up your alley!

With today’s competitive job market, it is important to be an expert in any specialty field you enter. By earning your marketing degree, you will be more sought after by employers and more competent at your marketing position. This type of educational background will also set you up for future success by teaching you valuable economic and business skills. According to Ferris State University, “One out of every five presidents or chief executive officers in the nation’s top 500 businesses was, as an undergraduate, a marketing major.”

What are starting salaries like for people with a BA in Marketing?

Starting Median Salary: $40,8000
Mid-career Median Salary: $79,600
Source: Payscale

Classes usually include Marketing Research, Consumer Behavior, Marketing Strategy, Global Marketing Management, International Business, and Entrepreneurship. Earning your Bachelor of Arts in Marketing may take 2-4 years, depending on the speed of your track. These classes can be taken online and/or on a college campus.

Typical marketing jobs include titles like Marketing Manager, Marketing Coordinator, Marketing Director, Project Manager, Marketing, Marketing Specialist, and Account Manager. Down the line in your career, you could pursue even higher-level positions like Vice-President or even CEO of a company! With the right education, doors of possibility will open for you.





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