Education >> Browse Articles >> Education Paths


Bachelor of Arts, Marketing

Bachelor of Arts, Marketing

Do you have a creative knack? So you like to come up with exciting, cutting-edge ways to catch people’s attention? Have you ever been curious about why people make the purchasing decisions they do? Then marketing is right up your alley!

With today’s competitive job market, it is important to be an expert in any specialty field you enter. By earning your marketing degree, you will be more sought after by employers and more competent at your marketing position. This type of educational background will also set you up for future success by teaching you valuable economic and business skills. According to Ferris State University, “One out of every five presidents or chief executive officers in the nation’s top 500 businesses was, as an undergraduate, a marketing major.”

What are starting salaries like for people with a BA in Marketing?

Starting Median Salary: $40,8000
Mid-career Median Salary: $79,600
Source: Payscale

Classes usually include Marketing Research, Consumer Behavior, Marketing Strategy, Global Marketing Management, International Business, and Entrepreneurship. Earning your Bachelor of Arts in Marketing may take 2-4 years, depending on the speed of your track. These classes can be taken online and/or on a college campus.

Typical marketing jobs include titles like Marketing Manager, Marketing Coordinator, Marketing Director, Project Manager, Marketing, Marketing Specialist, and Account Manager. Down the line in your career, you could pursue even higher-level positions like Vice-President or even CEO of a company! With the right education, doors of possibility will open for you.

h4. Learn more about advancing your education and career in these articles:

5 Steps to Getting a Promotion

Admin Career Journeys

Keep Your Admin Skills in Shape

AdminSecret School Finder

Save time in your search for a degree program. Use AdminSecret's School Finder to locate schools online and in your area.

* In the event that we cannot find a program from one of our partner schools that matches your specific area of interest, we may show schools with similar or unrelated programs.

Recent Activity

romanico received the quiz result of "21-50% correct: Good effort", about 2 years ago.
tmiller received the quiz result of "Satisfactory", about 2 years ago.
new2admin gave a thumbs down to The Article "6 Ways Finding a Dream Job Is Like Finding Your Soul Mate", about 2 years ago.
kinsh1987 received the quiz result of "Legal Secretary ", about 2 years ago.
LoraJ commented on: "Lora Coats", about 2 years ago.