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Go Ahead and Write Something: Creating Stellar Articles

Go Ahead and Write Something: Creating Stellar Articles

By Keith Ferrazzi | Monster Contributing Writer

This is one of those tricks of the networking trade that may not seem big, but boy, can it come in handy. If you have any writing skills – and yes, the good news is we all have some level of skill – you can get close to almost anyone by doing a piece on them or with them, even if it’s for your local newspaper or your very own blog.

These days, with the Internet and newsstands busting at their seams with publications of every imaginable orientation, everyone can be an author. And writing articles can be a great boost for your career. It provides instant credibility and visibility. It can become a key arrow in your self-marketing quiver, creating relationships with highly respected people and helping you develop a skill that’s always in high demand.

Find the Hook

The process I’ve used to pull these types of things off is simple. First, what’s your content? What kind of interesting things are going on in your industry or personal life? Have you learned to do what you do differently or found an easier and more efficient way of doing it?


Once you’ve got a hook – some subject of interest you’d like to explore that you think others will find interesting – get in touch with the editor of a publication that’s likely to publish such material. You don’t have to make the op-ed page of the New York Times. Community newspapers, professional newsletters, even in-house company publications have white space they need to fill.

At this stage, all you’re looking for is some tentative buy-in, a small show of interest that you can use to gain access to others in researching the piece. And once you get published, you’ve got a track record and samples of your work you can use to snatch more chances.

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