CRM & SalesForce
Customer relationship management or CRMis a group of practices to improve customer friendly nature of a company. CRM practices involve the automation of all business proceedings and offering better quality services to customers, especially to good customers. The sole reason why these practices are becoming popular is the increased competition. Good CRM practices can make the customer himself as the greatest advertisement tool for these companies and business groups.
From the Salesforce.com wesbite:
“The proven leader in on-demand customer relationship management (CRM), salesforce.com empowers customers to stand out from the crowd. We do so by delivering the most innovative technology and making it as easy as possible to share and manage business information. Our CRM software-as-a-service solutions combine award-winning functionality, proven integration, point-and-click customization, global capabilities, and the best user experience and the result is CRM success.”