AdminSecret

It’s pretty obvious that the marketing of today has changed. You have newspapers going virtual/web only, Twitter and Facebook replacing postcards and phone calls, and potential clients now being the main target of your press releases as opposed to editors. It’s all changing and to do PR today, you need to change with it. The good news is that it’s never ...

“All politics is local.” Thomas P. “Tip” O’Neill, Former Speaker of US House of Representatives, 1977-1987 I recently went to a convention of the National Speakers Association which was held this year in the Phoenix, Arizona area. The property where we stayed was the Marriott Desert Ridge. I have stayed in about 4 billion hotels (seems like that many sometimes!) in ...

In my book, Kick-ass Copywriting in 10 Easy Steps, I teach small and mid-size business owners who can't afford to hire professional copywriters how to write effective copy that will bring the results from their marketing efforts that they want and need. However, just as there are steps you must take to write great copy, there are also mistakes you can ...

The Benefits of a Marketing Plan Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet monthly. Leave a tab for putting in monthly reports ...

Tough times call for tough marketing. The “tough marketing” is being tough on yourself, not on others. Today’s marketplace calls for understanding and empathy on the part of marketers towards prospects and others in your supply team. However, you have to be tougher than ever - on yourself. The idea of the “Hard Sell” doesn’t sit well with many people, including ...

Have you ever noticed how Harvey Norman, Domayne, Bunnings Warehouse or just about any other major retail outlet sends out catalogues each month? Hell, if we take Bunnings for example, they’ve even gone one step further and called their standard catalogue a “dogalogue”. Sure, it’s unique but it’s memorable and the whole catalogue idea serves a very important purpose and that’s ...

Unpredictable. Slow. Bleak. Grim. Gloomy. All words that have been used to describe the economic outlook for the balance of 2008—and depending upon who you talk to, the scenario for 2009 and beyond. Standard & Poor's believes the economic difficulties we've been experiencing due to the mortgage mess and skyrocketing oil prices will be at their worst early next year (BusinessWeek.com, ...

For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be. But before you take the plunge, bear in mind the many myths that surround social media. 1. ...

Facebook, LinkedIn and Twitter are at the top of the list when it comes to business networking, but we've found a few that specifically help out businesses trying to gain a foothold in the online marketing space. Here are 8 of our favorite contenders: 1. AdminSecret's Network: Share ideas, join groups, publish content and promote your business on AdminSecret's own network. ...

Recently, I was at the car dealership watching the mechanic work on my car, and suddenly a thought struck me: How many online business owners regularly check under the hood to make sure theirs websites are running smoothly? And even if you do perform frequent check-ups on your website, are you sure you're giving it a really thorough once-over? About once ...

Your boss has put you in charge of a company or department newsletter, but you've never taken an editing or graphic design class? Don't panic. Today, many admins are taking on this responsibility. These tips will help you get started. h4. Concise Content The biggest mistake newsletter novices make is including articles that are too long, says Elaine Floyd, the St. ...